WhatsApp Business API

WhatsApp helps more than 1 billion people connect and share with the people they care about. WhatsApp is a simple, secure, and reliable way for businesses to reach their customers all over the world. This guide will help businesses onboard and build their first official WhatsApp messaging experience using the WhatsApp Business API.

 

Business Profile

The first step for businesses to communicate with customers on WhatsApp is to create a Business Profile. WhatsApp will create a unique entry for your business with relevant information that will be visible to customers that are communicating with you.

Registering as a business will unlock features such as:

  • Industry Information
    People can now easily identify your business by its category or industry and find out more information (i.e., hours of operation, website, location, description).
  • Send and Receive
    Enable two-way high value conversations with customers.
  • Message Templates
    Create message formats that are needed for sending notifications to users.

 

Product Description

The WhatsApp Business API Client supports a subset of the features provided by the WhatsApp applications you already know from Android, iOS, Web and other platforms including end-to-end encryption. The difference is that this application can be deployed on a server, providing a local API that allows you to programmatically send and receive messages and integrate this workflow with your own systems (CRMs, customer care, etc.).